The answer is Data Gravity.
Consider Data as if it were a Planet or other object with sufficient mass. As Data accumulates (builds mass) there is a greater likelihood that additional Services and Applications will be attracted to this data. This is the same effect Gravity has on objects around a planet. As the mass or density increases, so does the strength of gravitational pull. As things get closer to the mass, they accelerate toward the mass at an increasingly faster velocity. Relating this analogy to Data is what is pictured below.
Services and Applications can have their own Gravity, but Data is the most massive and dense, therefore it has the most gravity. Data if large enough can be virtually impossible to move.
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